{"id":38,"date":"2012-02-17T16:04:12","date_gmt":"2012-02-17T06:04:12","guid":{"rendered":"http:\/\/clould.com.au\/?p=38"},"modified":"2012-02-17T16:27:36","modified_gmt":"2012-02-17T06:27:36","slug":"how-to-convert-the-non-converted","status":"publish","type":"post","link":"https:\/\/clould.com.au\/?p=38","title":{"rendered":"How to convert the non-converted?"},"content":{"rendered":"<p>I was at my local computer special interest group the other day and was speaking with one of the members who owns a shop. \u00a0We were catching up and he was interested in knowing what I was doing these days.<\/p>\n<p>When I mentioned that I was in eCommerce and setting up online stores for other businesses he bawked and said he would never want an online store. \u00a0As the night went on, I heard him mention how difficult his business was lately and it was mainly due to competition from the online space &#8211; wow I thought to myself, how can I convert this guy&#8217;s way of thinking that maybe his business wouldn&#8217;t be suffering if he too had an online store?<\/p>\n<p>I know some customers will be more difficult to preach the benefits to than others, but I hope that we can help them as much as we can in not just realising the marketplace is changing &#8211; but in assisting them to make the transition and give them some confidence in doing so. \u00a0Add to my roadmap &#8211; try to &#8220;sell him the benefits&#8221; of having an online store.<\/p>\n<p>JC<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was at my local computer special interest group the other day and was speaking with one of the members who owns a shop. \u00a0We were catching up and he was interested in knowing what I was doing these days. When I mentioned that I was in eCommerce and setting up online stores for other <a href='https:\/\/clould.com.au\/?p=38' class='excerpt-more'>[&#8230;]<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,3],"tags":[13],"_links":{"self":[{"href":"https:\/\/clould.com.au\/index.php?rest_route=\/wp\/v2\/posts\/38"}],"collection":[{"href":"https:\/\/clould.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clould.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clould.com.au\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/clould.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38"}],"version-history":[{"count":9,"href":"https:\/\/clould.com.au\/index.php?rest_route=\/wp\/v2\/posts\/38\/revisions"}],"predecessor-version":[{"id":48,"href":"https:\/\/clould.com.au\/index.php?rest_route=\/wp\/v2\/posts\/38\/revisions\/48"}],"wp:attachment":[{"href":"https:\/\/clould.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clould.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clould.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}