Marketability… surely has to start by looking after yourself!

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Feb 082012
 

Hello blog, hello world.

Sometimes it’s so easy to focus on the bigger picture and forget about the most important asset you have.

Yourself.

After a relatively difficult morning, I decided to pause and get some lunch today with my good friend and long time business partner Julian. After much deliberation, we decided on a nice pizza at our local pizza place.

It’s lunch time, and all I could do is think about our business! How can we make myonlinestore.com.au even better? How can we market webrenovators.com.au to a greater audience? But I never asked myself – what can I do to look after myself more?

It’s was only until now, I had discovered that something important was missing from our marketing and business plans.

This was ensuring our good health and being faithful to ourselves and those around us. Our wellbeing. Our happiness. Without us, without our team, our business is destined to fail. However, why hadn’t we stated anywhere in our marketing and business plans?

It sounds bad to say it, but I can’t help but feel that people can sometimes be cruel. Apparently “first impressions count” and after reading this interesting article http://read.bi/vRjx40, I couldn’t help but realise that sometimes ‘looking good and feeling good about yourself’ is the best marketing tool you can have.

So from today, I have decided to look after myself a little more. Who knows, it could make or break our business.

FW